Opt-in profile
Seller and Watchmaker accounts choose whether to appear in the Sellers Directory and what listings belong in their Seller Roll.
Sellers Directory
Find trusted sellers through the collector community.
Collectors can discover opted-in sellers, collector-friendly listing previews, buyer-only ratings, and contact-first profiles while serial numbers, purchase notes, and ownership history remain private.
Contact-first inquiries
Members can open listing previews and reach out by email or phone when a seller chooses to publish contact details.
Private collection boundary
Directory profiles do not expose serial numbers, purchase notes, private watch history, or unpublished records.
Buyer-only ratings
Seller ratings are tied to completed sold listings, so only the assigned buyer can rate the seller for that transaction.
Informational directory
Watch Roll helps start the conversation, but it does not broker sales, hold funds, authenticate watches, or guarantee seller claims.
Seller questions
How seller discovery works in Watch Roll.
What is the Watch Roll Sellers Directory?
The Sellers Directory is an opt-in directory where eligible accounts can publish seller profiles and Seller Roll listing previews while private collection records, serial numbers, and purchase notes remain protected.
Does Watch Roll broker watch sales?
No. Watch Roll helps collectors discover sellers and start contact-first inquiries, but it does not broker transactions, hold funds, authenticate watches, or guarantee seller claims.
Who can rate a seller?
Seller ratings are buyer-only and tied to completed sold listings, so only the assigned buyer can rate the seller for that transaction.